7/30/2023 0 Comments Drift chatbot integration"Drift is delivering conversational marketing and sales experiences that provide insights into what buyers are interested in along their journey," said Kris Jenkins, global head of strategic alliances and business development at ON24, in a statement. If a marketer is delivering an ON24 digital experience, Drift can help sales engage directly with their prospects and qualify leads much faster." "Our vision is aligned with ON24 to make marketing and sales more interconnected so organizations can accelerate revenue. "ON24 digital experiences create rich audience insights that enhance the buyer experience and drive measurable growth," said Jason Yarborough, head of tech partnerships at Drift, in a statement. Additionally, ON24 Connect will enable Drift data to seamlessly pass from ON24 digital experiences into leading third-party marketing and sales systems, such as Adobe Marketo, Oracle Eloqua, HubSpot, and Zapier. With activity and real-time conversational data using the Drift chatbot now available in ON24 Webcast Elite, ON24 Engagement Hub, and ON24 Target, marketers can capture even more engagement data with ON24, such as attendee profiles, conversations started, playbooks clicked, questions asked, content downloaded, and meetings booked. ![]() The integration allows companies to track engagement across marketing and sales activities. Simply copy the code block from the install webpage and paste.ON24 today rolled out an integration with the Drift platform, allowing joint customers to combine real-time Drift activity and conversational data with attendee and first-person engagement data from ON24 digital experiences. The best way to get Drift up and running on your site is to drop a quick JavaScript code block (or “snippet”) into the head tag of your website. Copy and paste the Drift Javascript snippet into the header of your website. Here’s the three easy steps Sara says you need to follow to create your own chatbot in under an hour: To learn just how simple it is to do this, I sat down with Sara Pion, resident Drift chatbot expert, and Conversational Marketing Specialist, to find out how to create a chatbot in under an hour. In fact, it typically takes less than an hour to implement.Īnd guess what? That’s not a basic chatbot, either - I’m talking about a personalized chatbot for your business - one that’s catered to your customers’ questions and a lead driver for your business. Yes, you heard me correctly: Creating a chatbot using Drift is way easier than you think. ![]() Instead of having to get help from engineering or worry about whether chat software will play nicely with your existing marketing tech stack, implementing chat is relatively simple. Instead of the static chat experience of decades past, chat conversations are live, dynamic, and have the potential to serve as a powerful lead generation tool that lives right on your website.īest of all? There’s minimal work involved with getting these tools live. Today, chatbots and conversational marketing platforms provide a totally different experience. And that created a very troubling experience for businesses and customers alike. If you chatted into a company via one of these old-school chat tools, you’d often get a generic message saying something along the lines of, “Thanks for your message - a support rep will be in touch soon.” Simply put, it was anything but live. In many ways, the idea of “live” chat was an illusion when it first launched. And since then, a lot has changed - both in terms of the broader marketing landscape, as well as in the technology itself.įor starters, in the early days, live chat support reps weren’t available 24/7. Live chat first entered the marketing scene almost twenty years ago. Even though times have changed, many marketers don’t realize how ridiculously easy - and beneficial - it is to have a chatbot on your website. Then there’s the fact that the word “chat” conjures up the live chat of yesteryear. ![]() There’s one phrase that can both inspire and terrify a marketer at the same time:īecause modern marketers understand that anytime you launch a new marketing channel, there are logistics to consider - and with chat, you’re essentially providing a whole new way for your prospects and customers to connect with you.
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